Adidas and Ravi Restaurant – Sports retailer Adidas created a limited-edition shoe for Dubai’s iconic Pakistani restaurant Ravi on the heels of an unexpected mash-up that has sneakerheads in the UAE ‘super excited’.
The brand announced Tuesday that it will collaborate with the eatery to promote culinary hot spots in cities across the globe. The ‘SUPERSTAR RAVI’ sneakers from Adidas Originals were unveiled on June 14 as part of the ‘adilicious’ sneaker series. Dubai stores will sell the limited-edition sneakers beginning June 23.
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Through the adilicious campaign, 11 pioneering restaurants work directly with the company. A press release from the brand explained that the series features 11 silhouettes inspired by 11 restaurants in 11 cities – authentic food, real people, fresh sneakers.
Adidas and Ravi Restaurant – A campaign promo was also released on Tuesday on the brand’s social media channels. Every restaurant part of the campaign is represented by a shoe design. In recognizing those venues and people who play a crucial role in the fabric of their communities, it honors them.
Ravi Restaurant was founded in Dubai in 1978 by Chaudary Abdul Hameed as a family-owned business. It has served as a meeting place for diasporic and local families, friends, and creative communities. Currently, the culinary destination is packed with tourists, locals, expats, and celebrities, including Snoop Dogg, Bollywood stars, world-famous cricket players, One Republic, and Craig David, among others.